1.2. Model

 

Overall model is split in 3 steps, that are the back bone of DataMa Compare

Waterfall analysis

Identify which step of the funnel is driving the change

See details here

Dimension analysis

Identify which dimension in a specific step is driving the change

See details here

Mix effect

For each step, analyze how much mix effects on each dimension contributes to the observed gap

Segment performance

For each step and each dimension, identify which specific segment performance is driving the observed gap

Summary

For each step, select most interesting dimension to explain observed gap

See details here

Other modeling components

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Articles