Marketing Campaign – Continuous dimension

Find below information about the « Marketing Campaign – Continous dimension»  example in our demo solution.

 

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As presented in the data, one of the dimension is a continuous dimension. This dimension wil be clustered by the algorithm to gathered people around the same age with a similar behaviour. In that case : 18-20.5 >> 20.5 – 23>> 23-25 >>25-36.5….

This could be done whatever the continuous dimension represents.

Below is an extract of the data that has been used for this example. You can download the source: Gsheet