Web performance – Google Analytics

Find below information about the « Web – Google Analytics »  example in our demo solution.

 

This use case is is a basic example of conversion funel used in a eCommerce Website. This one is the Google Store website used for the Google Analytics demo, where google sales branded T-shirt and Caps…

In that specific use case, we have revenue data from 2 weeks to help the eCommerce manager understand which dimension matters when following is activities

 

Access to the Gsheet

 

According to the results, the web manager should first consider the Medium to follow is performance, and then Landing_Page, Device_category….and at the end Gender, the impact on the revenue is not signifactively different betwen Male and female.

 

There is a significant difference of Revenue per purchase according to the date of purchase…