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{"sheet":"Dashboard","index":0,"n_rows":4,"n_cols":1,"rows_kept":4,"cut":false,"hidden":false,"merged":[]}
["This is default excel template for DataMa Compare"]
["Enable Macro and use Ctrl+Shift+U to execute switch_source macro"]
["Feel free to modify charts as need be"]
["© DataMa.Fr"]

{"sheet":"Waterfall - init","index":1,"n_rows":8,"n_cols":18,"rows_kept":8,"cut":false,"hidden":false,"merged":[]}
["Step_Number","Step_Name","Num_Start","Denom_Start","Num_End","Denom_End","RatioStart","RatioEnd","RedistributedGap","RelativeChange","BpsDelta","values","totals","blank","up_pos","up_neg","down_pos","down_neg"]
["Step 0","Start",45548.86,1,null,null,45548.86,null,45548.86,null,null,45548.86,45548.86]
["Step 1","Users",9180,1,8105,1,9180,8105,-5396.8081089770803,-0.117102396514161,-5396.8081089770803,-5396.8081089770803,null,40152.0518910229,0,0,5396.8081089770803,0]
["Step 2","Session/ User",9635,9180,8491,8105,1.0495642701525101,1.04762492288711,-85.156487136903493,-1.84776418229093E-3,-85.156487136903493,-85.156487136903493,null,40066.895403886003,0,0,85.156487136903493,0]
["Step 3","Checkout/ Session",397,9635,256.5,8491,4.1203943954333203E-2,3.0208456012248301E-2,-12298.3518033788,-0.26685523003019601,-12298.3518033788,-12298.3518033788,null,27768.543600507201,0,0,12298.3518033788,0]
["Step 4","Purchase/ Checkout",248,397,164.25,256.5,0.62468513853904295,0.640350877192982,1128.78981412292,2.5077815506507201E-2,1128.78981412292,1128.78981412292,null,27768.543600507201,1128.78981412292,0,0,0]
["Step 5","Revenue/ Purchase",45548.86,248,32747.01,164.25,183.66475806451601,199.37296803653001,3849.6765853698098,8.5526532893676704E-2,3849.6765853698098,3849.6765853698098,null,28897.333414630099,3849.6765853698098,0,0,0]
["Step 6","End",45548.86,1,32747.01,1,45548.86,32747.01,-12952.8821951137,-0.281057528113766,-12952.8821951137,32747.01,32747.01]

{"sheet":"Summary - init","index":2,"n_rows":8,"n_cols":19,"rows_kept":8,"cut":false,"hidden":false,"merged":[]}
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[6,"Revenue/ Purchase","in",28897.333414630099,32747.0099999999,3849.6765853698098,"Step5","Cluster__3","Landing.Page",-113.628497187813,"/google+redesign/nest/nest-usa (x5.04)",4326.1116248917897,3849.6765853698098,28897.333414630099,28783.704917442301,28783.704917442301,33109.816542334098,33109.816542334098,32747.0099999999]
[7,"End","net",32747.0099999999,0,-12952.8821951137,null,null,null,null,null,null,null,32747.0099999999,null,null,null,null,0]

{"sheet":"Detailed - init","index":3,"n_rows":5,"n_cols":19,"rows_kept":5,"cut":false,"hidden":false,"merged":[]}
["Segment","NumStart","DenomStart","NumEnd","DenomEnd","MixStart","MixEnd","MixDelta","RatioStart","RatioEnd","RatioPercentCh","RatioDriver","MixDriver","BothDriver","TotalDriver","RatioDriver_Scaled","MixDriver_Scaled","BothDriver_Scaled","TotalDriver_Scaled"]
["organic",100,4191,52.5,4092,0.43497664763881699,0.48192203509598402,4.6945387457167101E-2,2.3860653781913599E-2,1.2829912023460399E-2,-0.46229838709677401,-4.7981150710614904E-3,-2.98000035204529E-4,-5.1784244579053905E-4,-5.6139575520565499E-3,-5366.6474328213299,-333.31028960863398,-579.20199727367105,-6279.1597197036299]
["referral",268,3605,184.5,2723,0.37415672029060698,0.32069249793899401,-5.3464222351612897E-2,7.4341192787794705E-2,6.77561513037091E-2,-8.85786363810767E-2,-2.4638375246630599E-3,-2.3595224519530199E-3,3.52064122099747E-4,-4.4712958545163302E-3,-2755.7795365038301,-2639.1040902352902,393.78047192959701,-5001.1031548095198]
["(none)",24,982,13.5,745,0.101920083030618,8.7739959957602198E-2,-1.41801230730154E-2,2.4439918533604901E-2,1.81208053691275E-2,-0.25855704697986598,-6.4404453840340202E-4,8.1798571398464899E-5,8.9605802384600799E-5,-4.72640164620336E-4,-720.35787334307599,91.490947320466702,100.223263137961,-528.64366288464805]
["Other",5,857,6,931,8.8946549039958495E-2,0.10964550700742,2.0698957967461101E-2,5.8343057176195997E-3,6.44468313641246E-3,0.10461868958109601,5.4290965013542102E-5,-5.0451951244109903E-4,1.2634176535880799E-5,-4.3759437089167601E-4,60.723943402812303,-564.30041925845205,14.131209874692701,-489.445265980947]

{"sheet":"Mix - init","index":4,"n_rows":8,"n_cols":6,"rows_kept":8,"cut":false,"hidden":false,"merged":[]}
["Step_Name","Medium_Mix","Device.Category_Mix","Landing.Page_Mix","Gender_Mix","Combined_Dimension_Mix"]
["Start"]
["Users",0,0,0,0,0]
["Session/ User",49.8650128772234,38.342945302372598,80.743092485370099,21.629492603820601,136.343500426681]
["Checkout/ Session",-3445.2238517819101,-1513.9595025537999,299.193337866033,-92.188833818324198,-3138.59873441745]
["Purchase/ Checkout",1211.4920106735999,308.77990296758401,-71.643279865805894,-21.379550312294999,-1153.5827382211701]
["Revenue/ Purchase",227.51968742210599,241.60683909413399,-113.628497187813,-88.763087807724006,-1882.36480081485]
["End",0,0,0,0,0]

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["Step0","Start","Combined_Dimension"]
["Step1","Users","Medium","Cluster__1","Other",743,807,1,1,9180,8105,1,1,1,1,743,807,0,8.6137281292059095E-2,64,0,0,64,-1075,-5396.8081089770803,5.0202866130019403,321.29834323212401,0,0,321.29834323212401,1,1,"Other (x-0.74)",321.29834323212401,"Step1Medium"]
["Step1","Users","Device.Category","Cluster__2","Other",2361,2328,1,1,9180,8105,1,1,1,1,2361,2328,0,-1.3977128335451099E-2,-33,0,0,-33,-1075,-5396.8081089770803,5.0202866130019403,-165.66945822906399,0,0,-165.66945822906399,2,1,"Other (x0.12)",-165.66945822906399,"Step1Device.Category"]
["Step1","Users","Landing.Page","Cluster__3","/google+redesign/nest/nest-usa",245,125,1,1,9180,8105,1,1,1,1,245,125,0,-0.48979591836734698,-120,0,0,-120,-1075,-5396.8081089770803,5.0202866130019403,-602.43439356023202,0,0,-602.43439356023202,3,1,"/google+redesign/nest/nest-usa (x4.18)",-602.43439356023202,"Step1Landing.Page"]
["Step1","Users","Gender","Cluster__4","female",2459,2402,1,1,9180,8105,1,1,1,1,2459,2402,0,-2.31801545343636E-2,-57,0,0,-57,-1075,-5396.8081089770803,5.0202866130019403,-286.15633694111,0,0,-286.15633694111,4,1,"female (x0.2)",-286.15633694111,"Step1Gender"]
["Step1","Users","Combined_Dimension","Cluster__5","organic_desktop_/home_female",538,596,1,1,9180,8105,1,1,1,1,538,596,0,0.107806691449814,58,0,0,58,-1075,-5396.8081089770803,5.0202866130019403,291.17662355411198,0,0,291.17662355411198,5,1,"organic_desktop_/home_female (x-0.92)",291.17662355411198,"Step1Combined_Dimension"]
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["Step2","Session/ User","Device.Category","Cluster__2","Other",2529,2496,2361,2328,9635,8491,9180,8105,0.25718954248365999,0.28723010487353501,1.07115628970775,1.07216494845361,3.0040562389874698E-2,9.4165413166047397E-4,2.5941648136918599E-4,7.0689549309459296E-4,3.0300675985019501E-5,9.9661265044879792E-4,-2.9736167738616901E-3,-85.156487136903493,43909.870427147303,11.390944083587399,31.039689507317998,1.33049875635718,43.761132347262503,2,2,"Other (x-0.33)",11.390944083587399,"Step2Device.Category"]
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["Step3","Checkout/ Session","Medium","Cluster__1","Other",5,6,857,931,397,256.5,9635,8491,8.8946549039958495E-2,0.10964550700742,5.8343057176195997E-3,6.44468313641246E-3,2.0698957967461101E-2,0.10461868958109601,5.4290965013542102E-5,-5.0451951244109903E-4,1.2634176535880799E-5,-4.3759437089167601E-4,-7.8517061691143995E-3,-12298.3518033788,1118490.7725929299,60.723943402812303,-564.30041925845205,14.131209874692701,-489.445265980947,1,3,"Other (x-0.55)",60.723943402812303,"Step3Medium"]
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["Step3","Checkout/ Session","Landing.Page","Cluster__3","/google+redesign/nest/nest-usa",55,25.5,264,138,397,256.5,9635,8491,2.7400103788271901E-2,1.6252502649864602E-2,0.20833333333333301,0.184782608695652,-1.11476011384074E-2,-0.11304347826087,-6.4529229936147701E-4,-1.9856650852032001E-3,2.6253408478133303E-4,-2.3684232997833398E-3,-1.06982478726254E-2,-12298.3518033788,1118490.7725929299,-721.75348246108501,-2220.9480752597301,293.64195131905001,-2649.05960640176,3,3,"/google+redesign/nest/nest-usa (x0.44)",-721.75348246108501,"Step3Landing.Page"]
["Step3","Checkout/ Session","Gender","Cluster__4","female",101,62.25,2612,2503,397,256.5,9635,8491,0.27109496626881202,0.294782711105877,3.8667687595712097E-2,2.4870155813024399E-2,2.3687744837065199E-2,-0.35682329719188499,-3.7404414132205899E-3,2.00380119266734E-4,-3.2683241224960402E-4,-3.86689370620346E-3,-1.08161782527533E-2,-12298.3518033788,1118490.7725929299,-4183.6492061116696,224.123314410913,-365.55903728547003,-4325.0849289862299,4,3,"female (x1.36)",-4183.6492061116696,"Step3Gender"]
["Step3","Checkout/ Session","Combined_Dimension","Cluster__5","referral_desktop_Other_male",2,6,1477,1107,397,256.5,9635,8491,0.15329527763362699,0.130373336473914,1.3540961408259999E-3,5.4200542005420098E-3,-2.29219411597139E-2,3.00271002710027,6.2329216961085E-4,6.6139793917394996E-4,-9.3199651402674599E-5,1.1914904573821299E-3,-9.4936791673337993E-3,-12298.3518033788,1118490.7725929299,697.14654033916202,739.76749197804099,-104.242950102769,1332.67108221443,5,3,"referral_desktop_Other_male (x-13.03)",697.14654033916202,"Step3Combined_Dimension"]
["Step4","Purchase/ Checkout","Medium","Cluster__1","referral",195,135.75,268,184.5,248,164.25,397,256.5,0.67506297229219103,0.71929824561403499,0.72761194029850795,0.73577235772357696,4.4235273321843599E-2,1.1215342922659801E-2,5.5087956421125302E-3,3.8600169768275498E-3,3.6097829521829298E-4,9.7297909141583708E-3,-5.3164412536533404E-3,1128.78981412292,72054.681816044307,396.93451718202903,278.13229506983799,26.0101762044522,701.07698845632001,1,4,"referral (x-1.32)",396.93451718202903,"Step4Medium"]
["Step4","Purchase/ Checkout","Device.Category","Cluster__2","desktop",242,161.25,373,243.75,248,164.25,397,256.5,0.93954659949622199,0.95029239766081897,0.64879356568364599,0.66153846153846196,1.0745798164597101E-2,1.9643992371265E-2,1.19744235613253E-2,9.0723426487238394E-5,1.3695407848465701E-4,1.22021010662972E-2,1.1085402965681499E-2,1128.78981412292,72054.681816044307,862.81327964183902,6.5370476287992503,9.8681825486214798,879.21850981926002,2,4,"desktop (x1.11)",862.81327964183902,"Step4Device.Category"]
["Step4","Purchase/ Checkout","Landing.Page","Cluster__3","/home",197,138,296,202.5,248,164.25,397,256.5,0.74559193954659997,0.78947368421052599,0.66554054054054101,0.68148148148148102,4.3881744663926803E-2,2.39518706523782E-2,1.18854370743539E-2,1.10536637518782E-3,6.99516300073105E-4,1.36903197496148E-2,1.88572301665079E-2,1128.78981412292,72054.681816044307,856.40138663718801,79.646822454312698,50.403424426904202,986.45163351840495,3,4,"/home (x0.79)",856.40138663718801,"Step4Landing.Page"]
["Step4","Purchase/ Checkout","Gender","Cluster__4","male",183,126.75,296,194.25,248,164.25,397,256.5,0.74559193954659997,0.75730994152046804,0.61824324324324298,0.65250965250965298,1.1718001973868301E-2,5.5425448868071901E-2,2.5548758546239701E-2,-2.5905729826060202E-4,4.0153385142116402E-4,2.56912350994003E-2,1.50786665915191E-2,1128.78981412292,72054.681816044307,1840.90766784424,-18.666291198291798,28.932393902522701,1851.17377054847,4,4,"male (x2.3)",1840.90766784424,"Step4Gender"]
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["Step5","Revenue/ Purchase","Gender","Cluster__4","male",33096.480000000003,26283.53,183,126.75,45548.86,32747.01,248,164.25,0.73790322580645196,0.77168949771689499,180.85508196721301,207.365128205128,3.3786271910443401E-2,0.146581704807836,19.561848635235702,-0.62565033394453995,0.895675630552625,19.831873931843798,14.5254991728701,3849.6765853698098,245.074174092947,4794.10389801164,-153.330738862435,219.50696541286399,4860.2801245620603,4,5,"male (x1.85)",4794.10389801164,"Step5Gender"]
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["Step6","Revenue (Total)","Medium","Cluster__1","Other",132.91,387.68,1,1,45548.86,32747.01,1,1,1,1,132.91,387.68,0,1.91686103378226,254.77,0,0,254.77,-12801.85,-12952.8821951137,1.01179768510909,257.77569623524198,0,0,257.77569623524198,1,6,"Other (x-6.82)",257.77569623524198,"Step6Medium"]
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["Step6","Revenue (Total)","Gender","Cluster__4","female",12452.38,6463.48,1,1,45548.86,32747.01,1,1,1,1,12452.38,6463.48,0,-0.48094420504353402,-5988.9,0,0,-5988.9,-12801.85,-12952.8821951137,1.01179768510908,-6059.5551563498002,0,0,-6059.5551563498002,4,6,"female (x1.71)",-6059.5551563498002,"Step6Gender"]
["Step6","Revenue (Total)","Combined_Dimension","Cluster__5","(none)_desktop_/home_female",0,514,1,1,45548.86,32747.01,1,1,1,1,0,514,0,0,514,0,0,514,-12801.85,-12952.8821951137,1.01179768510909,520.06401014607002,0,0,520.06401014607002,5,6,"(none)_desktop_/home_female (x-Inf)",520.06401014607002,"Step6Combined_Dimension"]

{"sheet":"Min - init","index":6,"n_rows":32,"n_cols":36,"rows_kept":32,"cut":false,"hidden":false,"merged":[]}
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["Step0","Start","Combined_Dimension"]
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["Step1","Users","Landing.Page","Cluster__3","Other",3696,2871,1,1,9180,8105,1,1,1,1,3696,2871,0,-0.223214285714286,-825,0,0,-825,-1075,-5396.8081089770803,5.0202866130019403,-4141.7364557266001,0,0,-4141.7364557266001,3,1,"Other (x1.91)",-602.43439356023202,-4141.7364557266001,"Step1Landing.Page"]
["Step1","Users","Gender","Cluster__4","male",6721,5703,1,1,9180,8105,1,1,1,1,6721,5703,0,-0.151465555720875,-1018,0,0,-1018,-1075,-5396.8081089770803,5.0202866130019403,-5110.6517720359698,0,0,-5110.6517720359698,4,1,"male (x1.29)",-286.15633694111,-5110.6517720359698,"Step1Gender"]
["Step1","Users","Combined_Dimension","Cluster__5","referral_desktop_Other_male",1427,1086,1,1,9180,8105,1,1,1,1,1427,1086,0,-0.23896285914505999,-341,0,0,-341,-1075,-5396.8081089770803,5.0202866130019403,-1711.9177350336599,0,0,-1711.9177350336599,5,1,"referral_desktop_Other_male (x2.04)",291.17662355411198,-1711.9177350336599,"Step1Combined_Dimension"]
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["Step2","Session/ User","Landing.Page","Cluster__3","Other",3788,2923,3696,2871,9635,8491,9180,8105,0.402614379084967,0.35422578655151099,1.0248917748917701,1.0181121560431901,-4.8388592533455899E-2,-6.6149607350496397E-3,-2.7295720331555798E-3,1.1000250353488501E-3,3.2805621399629097E-4,-1.30149078381043E-3,-3.6393826070883102E-3,-85.156487136903493,43909.870427147303,-119.855154297426,48.301956768786297,14.4049058493977,-57.148291679242398,3,2,"Other (x1.91)",30.995202654457,-119.855154297426,"Step2Landing.Page"]
["Step2","Session/ User","Gender","Cluster__4","female",2612,2503,2459,2402,9635,8491,9180,8105,0.267864923747277,0.29636027143738403,1.0622204148027701,1.04204829308909,2.84953476901076E-2,-1.8990523466279399E-2,-5.4034038446538002E-3,4.1590361684485202E-4,-5.7481162187828199E-4,-5.5623118496872298E-3,-1.7135100953485499E-3,-85.156487136903493,43909.870427147303,-237.262762684298,18.262273925839398,-25.239903836693699,-244.240392595152,4,2,"female (x11.63)",162.02275642193499,-237.262762684298,"Step2Gender"]
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["Step3","Checkout/ Session","Medium","Cluster__1","organic",100,52.5,4191,4092,397,256.5,9635,8491,0.43497664763881699,0.48192203509598402,2.3860653781913599E-2,1.2829912023460399E-2,4.6945387457167101E-2,-0.46229838709677401,-4.7981150710614904E-3,-2.98000035204529E-4,-5.1784244579053905E-4,-5.6139575520565499E-3,-7.8517061691143995E-3,-12298.3518033788,1118490.7725929299,-5366.6474328213299,-333.31028960863398,-579.20199727367105,-6279.1597197036299,1,3,"organic (x2.43)",60.723943402812303,-5366.6474328213299,"Step3Medium"]
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["Step3","Checkout/ Session","Landing.Page","Cluster__3","/home",296,202.5,5583,5430,397,256.5,9635,8491,0.57944992215879598,0.63950064774467097,5.3018090632276603E-2,3.7292817679557999E-2,6.0050725585874799E-2,-0.29660202329401197,-9.1120081883785797E-3,1.3697351092813901E-3,-9.4431405084667997E-4,-8.6865871299438707E-3,-1.06982478726254E-2,-12298.3518033788,1118490.7725929299,-10191.6970784926,1532.0360806277999,-1056.20655230186,-9715.8675501667003,3,3,"/home (x1.14)",-721.75348246108501,-10191.6970784926,"Step3Landing.Page"]
["Step3","Checkout/ Session","Gender","Cluster__4","male",296,194.25,7023,5988,397,256.5,9635,8491,0.72890503373118798,0.70521728889412305,4.2147230528264301E-2,3.2439879759519001E-2,-2.3687744837065299E-2,-0.23032001503006,-7.0757368395327298E-3,-2.8280264440264498E-4,2.2994524805392699E-4,-7.1285942358814396E-3,-1.08161782527533E-2,-12298.3518033788,1118490.7725929299,-7914.1463643132001,-316.31214822923698,257.19163814990901,-7973.2668743925196,4,3,"male (x0.88)",-4183.6492061116696,-7914.1463643132001,"Step3Gender"]
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["Step4","Purchase/ Checkout","Medium","Cluster__1","organic",38,18,100,52.5,248,164.25,397,256.5,0.25188916876574302,0.20467836257309899,0.38,0.34285714285714303,-4.7210806192643701E-2,-9.7744360902255703E-2,-9.3558834112990302E-3,1.22913748052427E-2,1.7535442300124801E-3,4.6890356239561197E-3,-5.3164412536533404E-3,1128.78981412292,72054.681816044307,-674.13520230915799,885.65110067350395,126.35107154391,337.86696990825499,1,4,"organic (x11.49)",396.93451718202903,-674.13520230915799,"Step4Medium"]
["Step4","Purchase/ Checkout","Device.Category","Cluster__2","Other",6,3,24,12.75,248,164.25,397,256.5,6.0453400503778301E-2,4.9707602339181298E-2,0.25,0.23529411764705899,-1.0745798164597101E-2,-5.8823529411764698E-2,-8.8902059564379896E-4,4.1946317396892004E-3,1.5802644359701599E-4,3.4636375876424198E-3,1.1085402965681499E-2,1128.78981412292,72054.681816044307,-64.058096147024102,302.242855338786,11.386545111904001,249.57130430366499,2,4,"Other (x-3.31)",862.81327964183902,-64.058096147024102,"Step4Device.Category"]
["Step4","Purchase/ Checkout","Landing.Page","Cluster__3","Other",10,5.25,46,28.5,248,164.25,397,256.5,0.115869017632242,0.11111111111111099,0.217391304347826,0.18421052631578899,-4.7579065211307099E-3,-0.15263157894736801,-3.8446241548455501E-3,2.01240210981463E-3,1.57871040174818E-4,-1.6743510048561E-3,1.88572301665079E-2,1128.78981412292,72054.681816044307,-277.02317017967403,145.00299370862899,11.3753475677644,-120.644828903281,3,4,"Other (x-5.06)",856.40138663718801,-277.02317017967403,"Step4Landing.Page"]
["Step4","Purchase/ Checkout","Gender","Cluster__4","female",65,37.5,101,62.25,248,164.25,397,256.5,0.25440806045340097,0.24269005847953201,0.64356435643564402,0.60240963855421703,-1.17180019738684E-2,-6.39481000926784E-2,-1.04700919547206E-2,-3.7655556108488202E-5,4.82251065368554E-4,-1.0025496445460601E-2,1.50786665915191E-2,1128.78981412292,72054.681816044307,-754.41914438212098,-2.71325911400332,34.748447070579502,-722.38395642554497,4,4,"female (x-2.65)",1840.90766784424,-754.41914438212098,"Step4Gender"]
["Step4","Purchase/ Checkout","Combined_Dimension","Cluster__5","(none)_desktop_Other_male",4,0,4,0,248,164.25,397,256.5,1.00755667506297E-2,0,1,0,-1.00755667506297E-2,-1,-1.00755667506297E-2,-3.6236687436475299E-3,1.00755667506297E-2,-3.6236687436475299E-3,-1.5825097584203401E-2,1128.78981412292,72054.681816044307,-725.99175633293999,-261.10229833026801,725.99175633293999,-261.10229833026801,5,4,"(none)_desktop_Other_male (x39.47)",594.34184277256304,-725.99175633293999,"Step4Combined_Dimension"]
["Step5","Revenue/ Purchase","Medium","Cluster__1","organic",4519.18,1136.95,38,18,45548.86,32747.01,248,164.25,0.15322580645161299,0.10958904109589,118.92578947368401,63.163888888888899,-4.3636765355722501E-2,-0.46887980169460403,-8.5441621863799302,3.5104546544768001,2.4332689716078399,-2.6004385602952902,9.9947772480643096,3849.6765853698098,245.07417409294601,-2093.9534911432502,860.32177513664101,596.33138356278403,-637.30033244382003,1,5,"organic (x-8.62)",5072.8117205812196,-2093.9534911432502,"Step5Medium"]
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["Step 6","End",45548.86,1,32747.01,1,45548.86,32747.01,-12952.8821951137,-0.281057528113766,-12952.8821951137,32747.01,32747.01]

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[7,"End","net",32747.0099999999,0,-12952.8821951137,null,null,null,null,null,null,null,32747.0099999999,null,null,null,null,0]

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["(none)",24,982,13.5,745,0.101920083030618,8.7739959957602198E-2,-1.41801230730154E-2,2.4439918533604901E-2,1.81208053691275E-2,-0.25855704697986598,-6.4404453840340202E-4,8.1798571398464899E-5,8.9605802384600799E-5,-4.72640164620336E-4,-720.35787334307599,91.490947320466702,100.223263137961,-528.64366288464805]
["Other",5,857,6,931,8.8946549039958495E-2,0.10964550700742,2.0698957967461101E-2,5.8343057176195997E-3,6.44468313641246E-3,0.10461868958109601,5.4290965013542102E-5,-5.0451951244109903E-4,1.2634176535880799E-5,-4.3759437089167601E-4,60.723943402812303,-564.30041925845205,14.131209874692701,-489.445265980947]

{"sheet":"Mix","index":10,"n_rows":8,"n_cols":6,"rows_kept":8,"cut":false,"hidden":false,"merged":[]}
["Step_Name","Medium_Mix","Device.Category_Mix","Landing.Page_Mix","Gender_Mix","Combined_Dimension_Mix"]
["Start"]
["Users",0,0,0,0,0]
["Session/ User",49.8650128772234,38.342945302372598,80.743092485370099,21.629492603820601,136.343500426681]
["Checkout/ Session",-3445.2238517819101,-1513.9595025537999,299.193337866033,-92.188833818324198,-3138.59873441745]
["Purchase/ Checkout",1211.4920106735999,308.77990296758401,-71.643279865805894,-21.379550312294999,-1153.5827382211701]
["Revenue/ Purchase",227.51968742210599,241.60683909413399,-113.628497187813,-88.763087807724006,-1882.36480081485]
["End",0,0,0,0,0]

{"sheet":"Max","index":11,"n_rows":32,"n_cols":35,"rows_kept":32,"cut":false,"hidden":false,"merged":[]}
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["Step0","Start","Combined_Dimension"]
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["Step1","Users","Combined_Dimension","Cluster__5","organic_desktop_/home_female",538,596,1,1,9180,8105,1,1,1,1,538,596,0,0.107806691449814,58,0,0,58,-1075,-5396.8081089770803,5.0202866130019403,291.17662355411198,0,0,291.17662355411198,5,1,"organic_desktop_/home_female (x-0.92)",291.17662355411198,"Step1Combined_Dimension"]
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["Step3","Checkout/ Session","Combined_Dimension","Cluster__5","referral_desktop_/home_male",149,106.5,1104,915,397,256.5,9635,8491,0.114582252205501,0.10776115887410199,0.13496376811594199,0.116393442622951,-6.8210933313987802E-3,-0.137594894927935,-2.1278297191761599E-3,-7.1454576081910403E-4,1.2666992338214699E-4,-2.7157055566131199E-3,-9.4936791673337993E-3,-12298.3518033788,1118490.7725929299,-2379.95790654753,-799.21284007155998,141.67914046798501,-3037.4916061511099,5,3,"referral_desktop_/home_male (x0.6)",697.14654033916202,-2379.95790654753,"Step3Combined_Dimension"]
["Step4","Purchase/ Checkout","Medium","Cluster__1","organic",38,18,100,52.5,248,164.25,397,256.5,0.25188916876574302,0.20467836257309899,0.38,0.34285714285714303,-4.7210806192643701E-2,-9.7744360902255703E-2,-9.3558834112990302E-3,1.22913748052427E-2,1.7535442300124801E-3,4.6890356239561197E-3,-5.3164412536533404E-3,1128.78981412292,72054.681816044307,-674.13520230915799,885.65110067350395,126.35107154391,337.86696990825499,1,4,"organic (x11.49)",396.93451718202903,-674.13520230915799,"Step4Medium"]
["Step4","Purchase/ Checkout","Device.Category","Cluster__2","Other",6,3,24,12.75,248,164.25,397,256.5,6.0453400503778301E-2,4.9707602339181298E-2,0.25,0.23529411764705899,-1.0745798164597101E-2,-5.8823529411764698E-2,-8.8902059564379896E-4,4.1946317396892004E-3,1.5802644359701599E-4,3.4636375876424198E-3,1.1085402965681499E-2,1128.78981412292,72054.681816044307,-64.058096147024102,302.242855338786,11.386545111904001,249.57130430366499,2,4,"Other (x-3.31)",862.81327964183902,-64.058096147024102,"Step4Device.Category"]
["Step4","Purchase/ Checkout","Landing.Page","Cluster__3","Other",10,5.25,46,28.5,248,164.25,397,256.5,0.115869017632242,0.11111111111111099,0.217391304347826,0.18421052631578899,-4.7579065211307099E-3,-0.15263157894736801,-3.8446241548455501E-3,2.01240210981463E-3,1.57871040174818E-4,-1.6743510048561E-3,1.88572301665079E-2,1128.78981412292,72054.681816044307,-277.02317017967403,145.00299370862899,11.3753475677644,-120.644828903281,3,4,"Other (x-5.06)",856.40138663718801,-277.02317017967403,"Step4Landing.Page"]
["Step4","Purchase/ Checkout","Gender","Cluster__4","female",65,37.5,101,62.25,248,164.25,397,256.5,0.25440806045340097,0.24269005847953201,0.64356435643564402,0.60240963855421703,-1.17180019738684E-2,-6.39481000926784E-2,-1.04700919547206E-2,-3.7655556108488202E-5,4.82251065368554E-4,-1.0025496445460601E-2,1.50786665915191E-2,1128.78981412292,72054.681816044307,-754.41914438212098,-2.71325911400332,34.748447070579502,-722.38395642554497,4,4,"female (x-2.65)",1840.90766784424,-754.41914438212098,"Step4Gender"]
["Step4","Purchase/ Checkout","Combined_Dimension","Cluster__5","(none)_desktop_Other_male",4,0,4,0,248,164.25,397,256.5,1.00755667506297E-2,0,1,0,-1.00755667506297E-2,-1,-1.00755667506297E-2,-3.6236687436475299E-3,1.00755667506297E-2,-3.6236687436475299E-3,-1.5825097584203401E-2,1128.78981412292,72054.681816044307,-725.99175633293999,-261.10229833026801,725.99175633293999,-261.10229833026801,5,4,"(none)_desktop_Other_male (x39.47)",594.34184277256304,-725.99175633293999,"Step4Combined_Dimension"]
["Step5","Revenue/ Purchase","Medium","Cluster__1","organic",4519.18,1136.95,38,18,45548.86,32747.01,248,164.25,0.15322580645161299,0.10958904109589,118.92578947368401,63.163888888888899,-4.3636765355722501E-2,-0.46887980169460403,-8.5441621863799302,3.5104546544768001,2.4332689716078399,-2.6004385602952902,9.9947772480643096,3849.6765853698098,245.07417409294601,-2093.9534911432502,860.32177513664101,596.33138356278403,-637.30033244382003,1,5,"organic (x-8.62)",5072.8117205812196,-2093.9534911432502,"Step5Medium"]
["Step5","Revenue/ Purchase","Device.Category","Cluster__2","Other",128.41999999999999,115.47,6,3,45548.86,32747.01,248,164.25,2.4193548387096801E-2,1.8264840182648401E-2,21.4033333333333,38.49,-5.9287082044483701E-3,0.79831801900015598,0.413387096774194,1.05513003340752,-0.101301860853341,1.3672152693283699,14.736636159039801,3849.6765853698098,245.07417409294601,101.31050132261601,258.58512149801101,-24.826469882711201,335.06915293791599,2,5,"Other (x9.95)",3510.2584342623099,101.31050132261601,"Step5Device.Category"]
["Step5","Revenue/ Purchase","Landing.Page","Cluster__3","Other",1446.09,341.25,10,5.25,45548.86,32747.01,248,164.25,4.0322580645161303E-2,3.1963470319634701E-2,144.60900000000001,65,-8.3591103255265895E-3,-0.55051207047970696,-3.2100403225806402,0.457778050680963,0.665460413904846,-2.08680185799484,19.230840012021599,3849.6765853698098,245.074174092947,-786.69798086150797,112.189577688516,163.087161329281,-511.42124184371102,3,5,"Other (x-5.26)",4326.1116248917897,-786.69798086150797,"Step5Landing.Page"]
["Step5","Revenue/ Purchase","Gender","Cluster__4","female",12452.38,6463.48,65,37.5,45548.86,32747.01,248,164.25,0.26209677419354799,0.22831050228310501,191.57507692307701,172.359466666667,-3.3786271910443401E-2,-0.100303288742125,-5.0363494623656004,0.263461669487144,0.64922383304818199,-4.12366395983027,14.5254991728701,3849.6765853698098,245.074174092947,-1234.27918493271,64.567651054710694,159.10799468574101,-1010.60353919226,4,5,"female (x-1.27)",4794.10389801164,-1234.27918493271,"Step5Gender"]
["Step5","Revenue/ Purchase","Combined_Dimension","Cluster__5","organic_desktop_/home_female",2891.84,114.65,11,3.75,45548.86,32747.01,248,164.25,4.4354838709677401E-2,2.2831050228310501E-2,262.89454545454498,30.573333333333299,-2.15237884813669E-2,-0.88370495370882696,-10.304569892473101,-1.36722499634814,5.0004326294317503,-6.6713622593895199,3.60294296816304,3849.6765853698098,245.07417409294601,-2525.3839557808901,-335.07153677925299,1225.4768967654099,-1634.9785957947399,5,5,"organic_desktop_/home_female (x-45.05)",3691.7798532380002,-2525.3839557808901,"Step5Combined_Dimension"]
["Step6","Revenue (Total)","Medium","Cluster__1","referral",38393.370000000003,30301.31,1,1,45548.86,32747.01,1,1,1,1,38393.370000000003,30301.31,0,-0.21076711942713,-8092.06,0,0,-8092.06,-12801.85,-12952.8821951137,1.01179768510909,-8187.5275757638201,0,0,-8187.5275757638201,1,6,"referral (x0.75)",257.77569623524198,-8187.5275757638201,"Step6Medium"]
["Step6","Revenue (Total)","Device.Category","Cluster__2","desktop",45420.44,32631.54,1,1,45548.86,32747.01,1,1,1,1,45420.44,32631.54,0,-0.28156706540051102,-12788.9,0,0,-12788.9,-12801.85,-12952.8821951137,1.01179768510909,-12939.7794150916,0,0,-12939.7794150916,2,6,"desktop (x1)",-13.1027800221626,-12939.7794150916,"Step6Device.Category"]
["Step6","Revenue (Total)","Landing.Page","Cluster__3","/home",35804.11,25912.959999999999,1,1,45548.86,32747.01,1,1,1,1,35804.11,25912.959999999999,0,-0.27625739056214499,-9891.15,0,0,-9891.15,-12801.85,-12952.8821951137,1.01179768510908,-10007.8426730667,0,0,-10007.8426730667,3,6,"/home (x0.98)",-1117.8745544159201,-10007.8426730667,"Step6Landing.Page"]
["Step6","Revenue (Total)","Gender","Cluster__4","male",33096.480000000003,26283.53,1,1,45548.86,32747.01,1,1,1,1,33096.480000000003,26283.53,0,-0.205851196260146,-6812.95,0,0,-6812.95,-12801.85,-12952.8821951137,1.01179768510908,-6893.3270387639404,0,0,-6893.3270387639404,4,6,"male (x0.73)",-6059.5551563498002,-6893.3270387639404,"Step6Gender"]
["Step6","Revenue (Total)","Combined_Dimension","Cluster__5","referral_desktop_/home_male",21507.08,17713.150000000001,1,1,45548.86,32747.01,1,1,1,1,21507.08,17713.150000000001,0,-0.176403770293317,-3793.93,0,0,-3793.93,-12801.85,-12952.8821951137,1.01179768510909,-3838.6895914659099,0,0,-3838.6895914659099,5,6,"referral_desktop_/home_male (x0.63)",520.06401014607002,-3838.6895914659099,"Step6Combined_Dimension"]